Google Alerts are notifications (eMail) of search terms that are determined by you to find related information (items, people, names, etc.) that fits best with your requested search terms. For example, you can set an alert to let you know when your name or business name is used by another online resource (… your competitor).
Most of the notifications sent by Google (eMail) are probably blog posts and media-generated articles (i.e. online newspapers).
How Do We Activate Google Alerts
The following are easy instructions and a video that will demonstrate how to Activate Google Alerts so you can start to do some intelligent marketing.
The next blog article will be about how and why to use Google Alerts with some ideas that might inspire new ways to use Google Alerts that fit your Business Objectives.
In the meantime; How to Active Google Alerts
To receive Google Alert notifications, you’ll need to start with a Google account, that you will hopefully discover provides a plethora of Internet Tools of Google’s products (i.e. Gmail, YouTube, etc). Visit Google Alerts to create or login to your Google Account. From there you can enter the alert keyword terms you want to receive notification on, and indicate how often you want to be notified.
It’s that easy — you don’t even have to have a Gmail account to use Google Alerts.
1. Go to http://www.google.com/alerts/ ; you should see this page:
2. Login if you have a GMail account. If you don’t have a GMail account, start filling out the Google Alert form.
3. Enter the Search Terms you want Google Alerts to track, separated by commas. You can fine-tune this later. If you’re not sure what to track, start with your name and/or your blog’s name. You may also want to include keyword phrases related to your brand and your niche.
4. Choose the Type of results you want Google Alerts to find and share with you.
5. Choose how often you’d like to receive your Google Alerts.
6. Choose how many results you want to get. You can receive “only the best results” or “everything” depending on your needs.
7. Choose where you’d like the Google Alerts delivered. If you have a Gmail account, you can receive them via gmail. If you’d rather, you can receive them via RSS or another e-mail account.
8. Click the Create Alert button and finish.
Google Alert Strategy: What To Do With It Now That It’s Activated
If you don’t believe me, watch this video. It’s Easy Peasy; Why didn’t you do this sooner?